You Were Not Born Broke.You Were Recruited Into It.
There is a trillion-pound machine built to keep you poor, and it recruited you to run it. How to Become Dangerously Good at Making Money is the manual for defecting.
Read it, do the first three exercises — if it doesn't change how you see everything, you don't pay.
Nobody is coming to save you. Not the government. Not your boss. Not the raise you keep rehearsing the speech for.
And here is the part that will either free you or frighten you: you were not born broke — you were trained to be. Two prisons were built around you. The first you can see: the wages, the prices, the system that keeps you one payslip from panic. The second you cannot, because it was built inside your own head — a quiet agreement about exactly how much a person like you is allowed to have.
The outer prison keeps you spending. The inner one keeps you from ever earning enough to leave. And the cruellest part? They need no guard, because they recruited you to run them yourself.
Money is not luck. It's a current.
Money is a skill — learnable and trainable, exactly like driving a car. And more precisely, money is a current: it flows toward whoever runs the most charge. There are five charges. Run them, and you become someone money cannot go around. They spell VOLTS.
Value
Solve a problem the world is desperate to pay for.
Offer
Package it so “no” feels like a mistake.
Leverage
Make it earn without you.
Trust
Be believed before you are even met.
Self
Raise the ceiling inside your own head.
They don't add — they multiply. One weak charge quietly caps all the others.
Inside the book
Master the One Skill That Builds Wealth Anywhere. Not motivation — a defection manual. Fourteen chapters, three movements, and a concrete exercise at the end of every one, so you don't just read it, you do it.
Part One — The Inside Job
See the machine that made you poor, name the ceiling it installed inside you, and switch on the engine.
Part Two — The Five Charges
Build Value, Offer, Leverage, Trust and Self, one at a time, with real case studies and worked numbers instead of vibes.
Part Three — The Defection
The daily habit that compounds, the flywheel competitors can't copy, the counterattack and how to beat it, what the money is for, and your exact first-90-days plan.
You'll discover
- Why the hardest workers are so often the brokest — and the one shift that breaks the ceiling on your income for good.
- The three-question test that would have saved four in ten failed businesses.
- How the same offer can go from £4,000 to £40,000 without you getting one bit more talented.
- The two forms of leverage that need no team, no capital, and no one's permission.
- Why value is worthless until it is believed — and how to become trusted at scale.
- The hidden ceiling that snaps lottery winners back to broke — and the exact practice that raises yours.
- Your first-90-days plan: a week-by-week runway that turns the whole book into motion.
Get the book today
Choose the e-book for instant delivery, or the paperback for your shelf. Both carry the full fourteen chapters, every exercise, and the first-90-days plan.
The “It works, or you don't pay” guarantee
Read it. Do the first three exercises. If you don't finish them seeing your money — and yourself — completely differently, email olowoyeyejnr3@gmail.com within 30 days for a full refund. Keep the book.
Choose your format
What early readers said
Within two days, I became more intentional about my time, the content I consumed and the opportunities I pursued. This book does not just inform you; it makes you act.
What impressed me most was the clarity of the VOLTS framework. It turns a complicated subject into a practical system that anyone can understand and evaluate.
It is courageous, thought-provoking and filled with exercises that move the reader from awareness to measurable action.
About the author
Matthew (Tolu) Olowoyeye is an entrepreneur, author and leader — Chief Executive Officer of Laud Travels and Lead Pastor of Jesus Brand Fellowship. He holds a degree in Communication and Advertising and is a member of the Institute of Strategic Management, Nigeria.
In business and in ministry alike his mission is the same: to develop leaders and prove that calling and professional excellence are not opposites, but partners that shape destinies — a conviction that runs straight through this book.
More about Matthew (Tolu) Olowoyeye →or jump straight to the book
Questions
Is this just another hustle book?
No. It does not hand you tricks. It rewires how you see money, then gives you a concrete system and a first-90-days plan. Simple, but real.
I'm not an entrepreneur. Will this still work?
Yes. The five charges apply whether you are building a business, raising your value at work, or starting something on the side.
How fast can I start?
It is built to be done, not just read. There is an exercise at the end of every chapter, and you can take the very first one today.
What formats do I get?
The e-book (PDF and ePub, delivered instantly by email) and the paperback edition, shipped to your address.
What if it doesn't work for me?
Read it and do the first three exercises. If you do not finish them seeing your money — and yourself — differently, email olowoyeyejnr3@gmail.com within 30 days for a full refund. Keep the book.
Ninety days from now, you'll be one of two people.
Either exactly where you are today — same prison, same ceiling. Or a defector, with a wheel turning and a competitor's fear where the machine's customer used to sit. The distance between them is one decision, made today.
Defect now: get the bookThe door was never locked from the outside. The key has been in your hand the whole time.